AI-ASSISTED LABELLING FOR NESTLÉ

AI-ASSISTED LABELLING FOR NESTLÉ

AI-ASSISTED LABELLING FOR NESTLÉ

AI-ASSISTED LABELLING FOR NESTLÉ

ROLE

Lead UX/UI Designer

DURATION

1 year

TYPE

AI labelling platform · ServiceNow

YEAR

2025–2026

SCOPE

UX/UI · AI design

42

steps in the claims process, down from 42

0+

hours of requirement workshops

0

roles in one workflow, from marketing to regulatory

0

must-have features designed for the MVP

0+

users in UAT testing

THE CHALLENGE

THE CHALLENGE

“We are doing monkey work.”

To create and translate the claims on a pack, Nestlé teams copy-pasted between SharePoint, a claims tool that crashed and LSS files, then translated everything by hand for every market.

MY ROLE

MY ROLE

The only designer between business and code.

I was the only UX/UI designer on the team: I turned 150+ hours of workshops with business and experts into the flows and screens that 7 developers built, and led the UI revamp of the platform within ServiceNow's limits.

KEY DECISIONS

KEY DECISIONS

01

Map the pain before the screens.

User journey maps scored every step of the current process. Entering claims one by one and translating in LSS came out as the worst moments, so the design started there.

01

Map the pain before the screens.

User journey maps scored every step of the current process. Entering claims one by one and translating in LSS came out as the worst moments, so the design started there.

02

Cut steps, not just screens.

Claims, substantiation, approval and translation moved into one workflow, with no copy-paste between tools: from 42 steps to 17.

02

Cut steps, not just screens.

Claims, substantiation, approval and translation moved into one workflow, with no copy-paste between tools: from 42 steps to 17.

03

Trust the AI, but show its confidence.

Translations come with a confidence level, so local markets validate instead of translating. Users had warned us against too much automation.

03

Trust the AI, but show its confidence.

Translations come with a confidence level, so local markets validate instead of translating. Users had warned us against too much automation.

04

Design for 14 roles at once.

Marketing, product, nutrition, legal and regulatory each see and edit only what they own, at the right moment of the flow.

04

Design for 14 roles at once.

Marketing, product, nutrition, legal and regulatory each see and edit only what they own, at the right moment of the flow.

THE IMPACT

THE IMPACT

→

From 42 to 17 steps. One workflow from claim creation to translation, instead of five disconnected tools.

→

Ready for UAT in 6 months, on a fully custom ServiceNow application.

→

Clear targets with the business. 75% less manual work and 50% faster lead times set as the goals for the platform.

→

Recognised by ServiceNow. Their principal platform architect was “impressed by what the team delivered in just six months.”

What the team says

“In a matter of weeks she owned the mockups and helped everyone on the team get locked in on the same understanding of the need.”
F. B. · Project Manager
“She brought real value through high-quality designs, proactive ideas and clear direction the development team could rely on.”
N. E. · Developer Manager
“The project is easier with you on board.”
G. L. · Product Owner
“In a matter of weeks she owned the mockups and helped everyone on the team get locked in on the same understanding of the need.”
F. B. · Project Manager
“She brought real value through high-quality designs, proactive ideas and clear direction the development team could rely on.”
N. E. · Developer Manager
“The project is easier with you on board.”
G. L. · Product Owner

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