DESIGNING BEYOND THE DEFENSE SPACE

ROLE

Product Designer

DURATION

6 months

YEAR

2025

TYPE

Corporate website

SCOPE

UX/UI · Strategy

stakeholders interviewed

departments involved

components

domains merged into one

URLs mapped

THE CHALLENGE

A new story to tell.

After rebranding from Elettronica to ELT Group, the company needed to show its new identity: a global leader in electromagnetic spectrum applications, military and civil.

MY ROLE

Turning many voices into one story.

In a core team of three, I worked across the whole discovery and turned its insights into the site's structure, content and design, presenting the work to ELT's stakeholders along the way.

KEY DECISIONS

One story for four departments.

Four departments, four different stories. We turned nine voices into one narrative on four pillars: multi-domain offer, global presence, innovation, sustainability.

One story for four departments.

Four departments, four different stories. We turned nine voices into one narrative on four pillars: multi-domain offer, global presence, innovation, sustainability.

Design for who's listening, not for the org chart.

From the interviews we defined five key users: job seekers, journalists, suppliers, research partners and clients. The site follows their needs, not the company’s structure.

Design for who's listening, not for the org chart.

From the interviews we defined five key users: job seekers, journalists, suppliers, research partners and clients. The site follows their needs, not the company’s structure.

Let the experts sort the offer.

We designed and ran co-design sessions with ELT's experts, mapped how products, capabilities and domains connect, and defined a 3-level taxonomy that matches how users search.

Let the experts sort the offer.

We designed and ran co-design sessions with ELT's experts, mapped how products, capabilities and domains connect, and defined a 3-level taxonomy that matches how users search.

Learn from the leaders, then make it ours.

A benchmark of Leonardo, Thales and Raytheon and an SEO assessment of the three old sites showed what the sector expects. The interviews showed what makes ELT different.

Learn from the leaders, then make it ours.

A benchmark of Leonardo, Thales and Raytheon and an SEO assessment of the three old sites showed what the sector expects. The interviews showed what makes ELT different.

THE IMPACT

→

One site, one story. The new positioning told in one place, instead of across three domains.

→

Insights turned into structure. The offer told in three levels of detail, a Careers section, the countries as chapters of the company's story and a Future Lab for innovation.

→

Five audiences, one clear path each. Dedicated journeys for clients, suppliers, research partners, journalists and job seekers.

→

No visibility lost in the move. Around 280 URLs mapped to the new site to protect search rankings.

What the team says

“Chiara was a pillar of the project. She supported the discovery phase and did excellent work on the interface, from wireframes to UI. Her functional documentation for development was best-practice material.”

S. F. · Design Director

“Extremely precise and competent. On both projects we worked on together the output was excellent, and she presented the work to the client with confidence.”

G. B. · Project Manager

“Very autonomous, yet receptive and ready to listen. Good at building the relationship with the client and presenting the work.”

G. M. · Design Director

“Speed, precision, clarity and the ability to find effective, quality solutions.”

F. D. · Junior Designer

“Chiara was a pillar of the project. She supported the discovery phase and did excellent work on the interface, from wireframes to UI. Her functional documentation for development was best-practice material.”

S. F. · Design Director

“Extremely precise and competent. On both projects we worked on together the output was excellent, and she presented the work to the client with confidence.”

G. B. · Project Manager