About me
About me
Lead Product Designer @ Capgemini
UX/UI Professor @ Start2Impact
Senior UX/UI Designer, Project Design Lead @ Capgemini
UX/UI Professor @ Start2Impact
Lead Product Designer @ Capgemini
UX/UI Professor @ Start2Impact
chiara.cantu@outlook.com
chiara.cantu@outlook.com
In short
In short
Lead Product Designer with 7+ years of experience at Capgemini, specializing in UX Governance for complex enterprise ecosystems. Proven track record in leading Design Systems and scalable digital platforms, coordinating international development teams (5+ people), and managing junior designers.
Expert in driving data-informed decisions through discovery workshops and mixed-methods research for 30+ projects and 20+ global brands. Dedicated mentor and coach, having evaluated and guided 40+ UX/UI Master’s students annually on design thinking and industry best practices.
Adept at navigating Agile international environments to deliver high-impact, accessible design solutions.
BRANDS I WORKED WITH
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Jan 2024 - now
Product Desgin Lead | Senior Consultant
Capgemini
• Managed and mentored 2 UX/UI designers, providing guidance and ensuring design quality and consistency across projects. • Led UX/UI design activities with product owners, national and international development teams (5+ people) contributing to design prioritization and roadmaps •Conducted qualitative and quantitative user research to support data-driven design decisions across 15+ projects in different industries. •Created low- and high-fidelity wireframes, mockups, and interactive prototypes for end-to-end digital products and services. •Key clients: Lamborghini, Intesa Sanpaolo, Volkswagen, Poste Italiane, BPM, Generali, ELT, Marelli, Leasys, Tetra Pak, supporting projects reaching 1M+ users.
Jan 2024 - now
Product Desgin Lead | Senior Consultant
Capgemini
• Managed and mentored 2 UX/UI designers, providing guidance and ensuring design quality and consistency across projects. • Led UX/UI design activities with product owners, national and international development teams (5+ people) contributing to design prioritization and roadmaps •Conducted qualitative and quantitative user research to support data-driven design decisions across 15+ projects in different industries. •Created low- and high-fidelity wireframes, mockups, and interactive prototypes for end-to-end digital products and services. •Key clients: Lamborghini, Intesa Sanpaolo, Volkswagen, Poste Italiane, BPM, Generali, ELT, Marelli, Leasys, Tetra Pak, supporting projects reaching 1M+ users.
Jan 2025 - Now
UI/UX Professor
Start2impact
• Reviewed and provided structured feedback on 150+ student projects per year for the UX/UI Design Master’s program. • Mentored junior designers on UX/UI methodologies, design thinking, and project development.
May 2021 - Dic 2023
UI/UX Designer
frog, part of Capgemini
• Designed 20+ digital interfaces and user flows for web and mobile projects across industries such as data, gaming, retail, transport, government, and financial services. • Worked closely with developers and cross-functional teams to deliver user-centered solutions reducing design review iterations by 18% by structuring Figma files and design specs for developer clarity.
Oct 2019 - May 2021
Jr. UX/UI and Digital Designer
Next Different
• UX/UI design of proprietary data-driven platforms for B2B clients, with a focus on campaign performance tracking, algorithm-based insights, and data visualization. • Design of a wide range of deliverables including brand websites, presentations, and marketing assets, supporting 40+ campaigns and internal initiatives. • Key Clients: Amazon Stores, Sky, Nielsen, Barilla, GDO brands
Jan 2025 - Now
UI/UX Professor
Start2impact
•Evaluated 40+ UX/UI Master’s students annually, providing iterative feedback on wireframing, prototyping, and user testing projects. •Mentored and coached junior designers on UX/UI methodologies, design thinking, and end-to-end project development.
May 2021 Dic 2023
UI/UX Designer
frog, part of Capgemini
Design of digital projects in various industries such as data, gaming, retail, transport, government and financial services for major B2B/B2C brands.
Oct 2019 - May 2021
Jr. UX/UI and Digital Designer
Next Different
Design of Data-driven and advertising projects for B2B customers including Amazon stores, Sky, GDO brands, retail brands, and Nielsen.
WORK EXPERIENCE
CAREER JOURNEY
CAREER JOURNEY
Jan 2024 - now
Lead Product Designer
Capgemini
• Managed 2 UX/UI designers, providing guidance and ensuring design consistency across projects. • Led UX/UI design activities with product owners, national and international development teams (5+ people) contributing to design prioritization and roadmaps • Created low-fidelity and high-fidelity wireframes, mockups, and interactive prototypes for E2E digital products and services • Led over 10 co-design and ideation workshops with cross-functional stakeholders, users, and product teams to align on user and business goals. Key clients: Lamborghini, Intesa Sanpaolo, Volkswagen, Poste Italiane, BPM, Generali, ELT, Marelli, Leasys, Tetra Pak, supporting projects reaching 1M+ users.
Jan 2025 - Now
UI/UX Professor
Start2impact
• Reviewed and provided structured feedback on 150+ student projects per year for the UX/UI Design Master’s program. • Mentored junior designers on UX/UI methodologies, design thinking, and project development.
Jan 2025 - Now
UI/UX Professor
Start2impact
•Evaluated 40+ UX/UI Master’s students annually, providing iterative feedback on wireframing, prototyping, and user testing projects. •Mentored and coached junior designers on UX/UI methodologies, design thinking, and end-to-end project development.
May 2021 - Dic 2023
Product Designer
frog, part of Capgemini
• Designed 20+ digital interfaces and user flows for web and mobile projects across industries such as data, gaming, retail, transport, government, and financial services. • Worked closely with developers and cross-functional teams to deliver user-centered solutions reducing design review iterations by 18% by structuring Figma files and design specs for developer clarity.
Oct 2019 - May 2021
Jr. Product Designer
Next Different
• UX/UI design of proprietary data-driven platforms for B2B clients, with a focus on campaign performance tracking, algorithm-based insights, and data visualization. • Design of a wide range of deliverables including brand websites, presentations, and marketing assets, supporting 40+ campaigns and internal initiatives. • Key Clients: Amazon Stores, Sky, Nielsen, Barilla, GDO brands
EducaTion
ACADEMIC BACKGROUND
ACADEMIC BACKGROUND
2024 - 2025
Connected Manager Program
Capgemini University with Harvard Business Publishing
2020
Executive Master in Women’s Leadership
SDA Bocconi, Merit-based award from Soroptimist International
2017 - 2019
MSC in Product service system design (PSSD)
Politecnico di Milano
Taught in English, 110/110 cum laude, GPA 4.0/4.0, Merit Awards
2019
Erasmus program
ELISAVA, Barcelona, Spain
2014 - 2017
BA in Industrial design
Politecnico di Milano
106/110, GPA 3.8/4.0, Buddy program, Merit awards
EXTRA COURSES & AWARDS
KEY ACHIEVEMENTS
Certification
Generative AI Leader Certification Google Certification
2026
Course
Connected Manager by Hardvard & Capgemini University
2025
Certification
Agile Certification Exam
2024
Certification
How to design for Accessibility
2023
Scholarship Course
99eLode by Cariplo Factory as one of the top 99 graduates cum laude of Italy to improve digital skills
2020
Executive Master
Women's Leadership by SDA Bocconi
2020
Exposition
Designing the human flow in Triennale Milano exposition
2018
BRANDS I WORKED WITH
From user needs to pixel-perfect results
Leading projects from concept to delivery
Leading projects from concept to delivery
01. Discover
User Research & Benchmark Analysis
Requirment definition
Workshop and Co-design sessions
01. Discover
User Research & Benchmark Analysis
Requirment definition
Workshop and Co-design sessions
02. Define UX
Service maps & flow screens
UX Wireframe protyping
Low-fidelity Wireframe
02. Define UX
Service maps & flow screens
UX Wireframe protyping
Low-fidelity Wireframe
03. Design UI
Pixel-perfect prototyping
Design System's creation
UI aligned with development feasibility
03. Design UI
Pixel-perfect prototyping
Design System's creation
UI aligned with development feasibility
04. Deliver & validate
Client Handoff & Ongoing Support
Q&A & UI checks
Accessibility Guidelines
04. Deliver
Client Handoff & Ongoing Support
Q&A & UI checks
Accessibility Guidelines
PORTFOLIO
FEATURED WORKS
FEATURED WORKS
Designing beyond the defense space
Designing beyond the defense space
Corporate website
Designing beyond the defense space
Designing beyond the defense space
Digital Store
The New Era of Lamborghini E-commerce
The New Era of Lamborghini E-commerce
E-commerce B2C
The New Era of Lamborghini E-commerce
The New Era of Lamborghini E-commerce
Reserved Area and Chatbot
Gamification for Corporate Learning
Gamification for Corporate Learning
Internal learning app
Gamification for Corporate Learning
Gamification for Corporate Learning
EXTRA COURSES & AWARDS
KEY ACHIEVEMENTS
Course
Connected Manager by Hardvard & Capgemini University
Certification
Agile Certification Exam
Certification
How to design for Accessibility
Scholarship Course
99eLode by Cariplo Factory as one of the top 99 graduates cum laude of Italy to improve digital skills
Executive Master
Women's Leadership by SDA Bocconi
Exposition
Designing the human flow in Triennale Milano exposition
EducaTion
ACADEMIC BACKGROUND
2024 - 2025
Connected Manager Program
Harvard University and Capgemini University
2020
Executive Master in Women’s Leadership
SDA Bocconi, Merit-based award from Soroptimist International
2017 - 2019
MSC in Product service system design (PSSD)
Politecnico di Milano
Taught in English, 110/110 cum laude, GPA 4.0/4.0, Merit Awards
2019
Erasmus program
ELISAVA, Barcelona, Spain
2014 - 2017
BA in Industrial design
Politecnico di Milano
106/110, GPA 3.8/4.0, Buddy program, Merit awards