A fully digital rental store

A fully digital rental store

Client

Leasys

Client

Leasys

Client

Leasys

Year

2023-2024

Year

2023-2024

Year

2023-2024

Industry

Car Rental

Industry

Car Rental

Type

Digital Store

Type

Digital Store

Type

Digital Store

Duration

6 months

Duration

6 months

Duration

6 months

Overview

Leasys aimed to open its first digital sales channel, creating an e-commerce platform to lease vehicles fully online across 11 countries.

The Challenge

Designing the MVP for one of the first fully digital, end-to-end e-commerce platforms for long-term car rental built for B2C, B2B, and dealer audiences, and scalable across 11 European markets.

The Solution

We designed one of the first platforms to fully digitalize the long-term car rental journey from vehicle configuration to pricing, document upload, digital signature, and payment. The solution was built to serve B2C, B2B, and dealer channels across 11 European markets, with a modular and scalable architecture. It featured reusable widgets, deep integration with legacy systems, and a proprietary financial calculator to support tailored offers. Fully embedded within Stellantis’ digital ecosystem, the platform positioned Leasys as a strategic player in the online mobility space.

The Result

We worked closely with the development team using an agile approach. During this phase, I also earned my SAFe® Agile certification by passing the official exam. We delivered a new Design System, built in alignment with Leasys' brand guidelines and consistent with the previous website’s identity. Moreover I was responsible for daily UX and UI design activities and facilitated workshops with the business team to define user journeys and booking logic, ensuring continuous alignment between business needs and digital solutions.

FROM BUSINESS GOALS TO SCALABLE IMPACT

Strategy & Alignment

Exploration starts by collecting and aligning business, technical and user requirements through research, benchmark analysis and stakeholder workshops. Early insights are synthesized to define a clear product direction and shared priorities from the very beginning.

01

Architecture & Governance

Requirements are translated into end-to-end flows, information architecture and experience logic. UX principles and governance frameworks are defined to guide decisions across teams and touchpoints.

02

System & Scalability

High-fidelity and interactive solutions are designed within a scalable system, aligned with technical constraints and long-term product evolution. Design systems ensure consistency, quality and efficiency across products and platforms.

03

Deliver & Validate

The final delivery is supported through close collaboration with development teams, including quality assurance and accessibility validation. Feedback and results are monitored post-launch to continuously refine the product and ensure long-term value.

04

FROM BUSINESS GOALS TO SCALABLE IMPACT

Leading projects
from concept to delivery

01. Strategy & Alignment

User Research & Benchmark Analysis

Definition of product strategy and product vision

Stakeholder workshops & Business Analysis

02. Architecture & Governance

Service maps & flow optimization

Definition of UX principles and governance

Information Architecture & Wireframe

03. System & Scalability

High-fidelity and interactive prototyping

Design System creation, rollout and adoption

UI consistency and design quality across products

04. Deliver & Validate

Design handoff and close collaboration with development teams

Quality assurance and accessibility validation

Strategy & Alignment

Exploration starts by collecting and aligning business, technical and user requirements through research, benchmark analysis and stakeholder workshops. Early insights are synthesized to define a clear product direction and shared priorities from the very beginning.

01

Architecture & Governance

Requirements are translated into end-to-end flows, information architecture and experience logic. UX principles and governance frameworks are defined to guide decisions across teams and touchpoints.

02

System & Scalability

High-fidelity and interactive solutions are designed within a scalable system, aligned with technical constraints and long-term product evolution. Design systems ensure consistency, quality and efficiency across products and platforms.

03

Deliver & Validate

The final delivery is supported through close collaboration with development teams, including quality assurance and accessibility validation. Feedback and results are monitored post-launch to continuously refine the product and ensure long-term value.

04

FROM BUSINESS GOALS TO SCALABLE IMPACT

Leading projects
from concept to delivery

01. Strategy & Alignment

User Research & Benchmark Analysis

Definition of product strategy and product vision

Stakeholder workshops & Business Analysis

02. Architecture & Governance

Service maps & flow optimization

Definition of UX principles and governance

Information Architecture & Wireframe

03. System & Scalability

High-fidelity and interactive prototyping

Design System creation, rollout and adoption

UI consistency and design quality across products

04. Deliver & Validate

Design handoff and close collaboration with development teams

Quality assurance and accessibility validation

PORTFOLIO

CHECK OUT SOME MORE

CHECK OUT SOME MORE

CHECK OUT SOME MORE

CHECK OUT SOME MORE

Designing beyond the defense space

Designing beyond the defense space

Corporate website

Designing beyond the defense space

Designing beyond the defense space

Corporate website

Designing beyond the defense space

Designing beyond the defense space

Corporate website

Designing beyond the defense space

Designing beyond the defense space

Corporate website

Digit'Ed’s New Digital Identity

Digit'Ed’s New Digital Identity

Corporate Website

Digit'Ed’s New Digital Identity

Digit'Ed’s New Digital Identity

Corporate Website

Digit'Ed’s New Digital Identity

Digit'Ed’s New Digital Identity

Corporate Website

Digit'Ed’s New Digital Identity

Digit'Ed’s New Digital Identity

Corporate Website