Overview
One editorial vision, four content areas, and sixteen strategic pillars — all shaped to match the unique dynamics of the brand’s dual-channel presence. What began as a simple content foundation evolved into a complex and dynamic ecosystem: a site architecture enriched with targeted narratives, modular templates, and components designed to engage multiple audiences and elevate brand positioning.
The Challenge
Design the site within the vision of an evolving digital ecosystem.
The Solution
The website as the first performer of the new visual identity of Digit’Ed. Shaping a new brand identity from scratch through an iterating process: UI Benchmark of Digit’Ed competitors. Taking into account a logo brandbook and a landing page. 2 concepts: one Conservative and one Disruptive.
The Result
Typography and Layout Grid as key elements in defining the new digital brand identity. Interactive components to enhance the engagement and attention without overwhelming the user.
