S0,0S Budweiser
Adv campaign for Budweiser 0,0
The course’s brief was creating an adv campaign (concept, label, billboard, magazine, radio, spot-TV, social media campaign) for Budweiser 0,0, an American beer without alcohol.
The concept is based on the embarrassed situations like food in the teeth during the first date, an open pants’ zip during a meeting, or sweat marks during a lesson in classroom. What’s better than drinking a beer without alcohol in these situations? In fact, the slogan claims that drinking it “in good (situations is) more, in bad (situations is) better”.
The name of campaign is “S0,0S”, a play on words on “S.O.S.”, for embarrassing moments, and “0,0” the alcoholic graduation of the beer.
